There's a Bridge in Brooklyn For Sale

Maybe I'm getting too cynical but isn't it a coincidence that this so-called Trump-Steward "feud" occurs just days before the start of the fifth season of The Apprentice? (And I've not seen one of 'em). Wasn't there some discussion that the franchise was getting long in the teeth (whatever that means) at the end of season four? That might have been me talking to myself though, so not sure. Suspect. Definitely suspect.